Katie Firth has made the move from whiteGrey and been named managing partner at DDB Group Melbourne.
At whiteGrey she served as a national managing director. In the past, she has worked with a number of notable agencies including TBWA, Cummins&Partners, CHE Proximity, and Publicis Mojo.
Firth has more than 20 years of experience and has contributed to a number of large brands including ANZ, Medibank, Jeep, Nissan, Mars Petcare, and AGL.
“Katie has built one of the most enviable reputations in our industry, and it says a lot about the team we are building here that she has chosen to join us,” said DDB Group Melbourne Managing Director Mike Napolitano.
“I know that alongside our leadership group, including Psembi, Matt, and Wolfie, she’ll have a huge impact on the work, and help our clients continue to dominate their categories. With this team, great things lie ahead for DDB Group Melbourne.”
She will start with DDB Melbourne in November.
“DDB wants the same thing as I do: To make the best and most impactful work that makes our clients famous,” said Firth.
“I’ve worked with Mike previously, and he is one of the best in the industry. I look forward to partnering with him and the team to continue growing DDB Group Melbourne. I can’t wait to see what we do together.”